Internet Strategy & Project Planning
At the end of the twentieth century, we witnessed a blind and often
irrational belief in the power of the internet. Existing and would-be
businesses spent an enormous amount of time and resources developing an
online presence in the belief that the mere existence of a web site was
sufficient to attract hordes of new consumers, and to magically create new
businesses where there were none.
The era of golden naivete has passed, and the surviving businesses have learned
that an effective online presence can offer substantial benefits to existing
and burgeoning businesses, provided that such online presence furthers the
larger goals of the business, and has been carefully planned and executed.
We at eCommerceStudio.com have been planning and executing internet
strategies since 1998. We will help you clarify your priorities for the
internet and identify the optimal strategy to accomplish your business goals
cost-effectively. We will then help you devise a realistic timeline, and
assist you in allocating your resources effectively in order to accomplish
your vision.
Our core approach is to ask ourselves what would most satisfy your customer's
aspirations, with the full knowledge that delivering an outstanding experience
for your customers will insure the success of your online presence, and your
satisfaction.
Spring, Hibernate & Lightweight Java Consulting
The Spring Framework is a light-weight application development
framework that delivers key benefits that are not possible
to achieve with heavier technologies.
Hibernate is arguably the leading open-source Object-Relational
mapping tool, enabling your developers to bridge the gap between Object Models
and Relational Databases in an elegant, performant and cost-effective manner.
Leveraging these two technologies together provides the following key
benefits
-
Flexible configuration: they provide a uniform way to configure
applications, and removes the configuration from the code, where it cannot be
changed so easily
-
Portable Design: they enable your code to focus on the business problem that you are
trying to solve, and makes the design portable to different technologies
by making it possible to change an implementation without affecting the
design.
-
Declarative Transaction Management: they provide transaction
management that is portable across multiple databases, and eases the use
of relational mapping tools such as Hibernate. It delivers an extremely
cost-effectively solution to a requirement that up until now required you
to 'lock-in' to a costly database vendor, or heavy-duty EJB technology.
-
Lightweight Java: they make it possible to deliver
sophisticated and scaleable applications that can be developed using Plain
Java Objects and a simple and lightweight architecture, thus increasing
development speed and decreasing infrastructure costs.
Leveraging the features of hibernate via Spring provides a powerful way to
develop well-crafted applications that will be cost-effective to maintain, and
will withstand changes in technology. Getting up and running with Spring and
Hibernate and reaping the full benefits of these technologies is not for the
faint of heart. At eCommercStudio we have been working extensively with these
tools for the past two years, and we have a thorough understanding of how to
setup projects to reap the benefits of these tools.
Customer Interface Design & Information Architecture
The web pages or desktop software with which a customer interracts are the
single point of contact with the products or services that your site or
software provides.
As such, this single point of contact should provide a consistent, intuitive
and memorable experience that will enhance the brand of your business. Your
customers should not be required to learn or know any more than they already
know in order to have a successful and rewarding experience.
Creating an effective Customer Interface is a balancing act. It requires
the optimal division of limited resources between the creative side of the
interface and the software code supporting its functionality.
Focus too much on the creative side, and you will have a fancy-looking
interface that does not perform the functions which the Customer requires.
Neglect the creative side, and you will end up with a fully-featured site
that can only be used by the engineers who created it. Sound familiar ?
At eCommerceStudio.com we will help you make the smart design choices needed
to create an Outstanding Customer Interface that will attract new Customers,
retain your existing Customers, and minimize your customer service and/or
training costs.
Software Architecture, Design & Implementation
Technology changes much faster and more frequently than your business.
Because of this, when creating a software solution we focus on your business,
rather than on the technology used to implement the solution.
If necessary, we use tried-and-true software design principles to best model
your business. Creating an accurate model provides you with a solid
foundation that will age gracefully and will be less costly to extend and to
maintain.
We are firm believers in using open industry standards, and avoid proprietary
solutions unless they provide critical benefits to your business that cannot
be achieved otherwise. We have experienced firsthand the immense
cost/benefit advantage of using open source software, which savings we pass
on to our customers.
We implement our solutions primarely on Unix/Linux and Windows platforms,
using a variety of software tools and technologies (Java, perl/php, XML,
SOAP). When appropriate to the project, we leverage the benefits of
enterprise-level software such as the Java 2 Enterprise Edition (J2EE) using
a variety of vendors (Websphere, Weblogic, JBoss, Jakarta Project).
In the end, whatever technology we use is tailored around the needs of your
business and your customers. The right choice for us is the one that will
deliver to you and your customers an Outstanding Customer Experience.
Managed Hosting Services
We offer fully featured hosting packages hosted on Linux platforms, in
association with top-rated Internet Service Providers. We have found Linux
to be the most cost-effective platform, providing the lowest total cost of
ownership to you.
We enhance the basic hosting services with add-on administration and
monitoring services so that you can take the worry out of hosting your
internet site or eCommerce storefront.
We tailor our rates to your needs, whether you have a small informational
site with modest bandwidth needs, or a dynamic eCommerce site with a large
number of concurrent users.
|